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【5月13日】【商学院“龙马奋进·庆70周年学术系列讲座”暨2019年中央财经大学专题学术讲座资助项目“共享经济-用户认知与组织成长”】网约车平台基于性别的随需应变运营问题:安全考量、服务系统以及定价、工资策略

[发表时间]:2019-05-05 [来源]: [浏览次数]:

  题目:网约车平台基于性别的随需应变运营问题:安全考量、服务系统以及定价、工资策略

  时间:2019年5月13日下午2:00-4:00

  地点:商学院会议室615

  讲座者:汪玉兰博士是香港理工大学商学院副教授。在上海交通大学获得学士、硕士学位,美国杜克大学获得博士学位(Business Administration)。汪博士的研究成果发表在Management Science, Operations Research, Manufacturing & Service Operations Management, Production and Operations Management等顶级学术期刊,研究领域包括供应链管理、运营管理可持续性以及运营管理中的行为问题等。她目前是Production and Operations Management期刊的高级编辑,Omega副主编以及Transportation Research Part E编辑顾问委员会委员。  

  Title: Gender-Based Operational Issues Arising from On-Demand Ride-Hailing Platforms: Safety Concerns, Service Systems, and Pricing and Wage Policy  

  Abstract: Motivated by the recent development of “women only” ride-hailing platforms that aim to address the safety concerns raised by female riders and drivers, we examine whether a platform such as Didi should offer gender-specific services (i.e., a “dedicated” system in which riders are matched with drivers of the same gender) instead of the current gender-neutral services (i.e., a “pooling” system in which riders are matched with drivers randomly without taking their gender into consideration). We make an initial attempt to examine if and when gender-specific services can enable the platform to address female safety concerns and improve its profitability. We find that gender-specific dedicated systems can be a profitable way for the ride-hailing platform to address safety concerns raised by female riders and drivers. We pinpoint that a key obstacle for the platform to move to the dedicated system is the limited female labor size, which reduces the system’s economies of scale. The “equal policy" under which the platform has to impose the same price and wage on both the female subsystem and the male subsystem further burdens the platform.  

  Short Bio: Yulan Wang is currently an associate professor in the Department of the Logistics

  and Maritime Studies at the Faculty of Business of the Hong Kong Polytechnic University.

  She received her Ph.D degree in Business Administration from Duke University. She

  obtained both her BS and MS degrees from Shanghai Jiao Tong University. Her research

  work has been published in leading academic journals such as Management Science,

  Operations Research, Manufacturing & Service Operations Management, Production and

  Operations Management, among others. Her research interests include supply chain

  management, sustainability operations, and the behavioral issues in operations management. She serves as the senior editor for Production and Operations Management and the associate editor for Omega. She is the editorial review board member of Production and Operations Management and the editorial advisory board member of Transportation Research - Part E.

 

  


[编辑]:张萌